Considered decisions
Patients need education and reassurance before they book. Single-touch campaigns underperform.
Private & Elective Healthcare
Patient acquisition for clinics where patients choose — and compare.
Private-pay patients research carefully, compare providers and often take weeks to decide. Clinics need trustworthy information, an easy booking experience and respectful follow-up — all within the advertising standards of their profession and local privacy expectations.
Who we work with
- Cosmetic medicine & aesthetics
- Private physiotherapy & rehabilitation
- Vision correction
- Hair restoration
- Fertility clinics
- Other private clinics
What makes this market different
Growth in private healthcare has its own rules.
Regulatory standards
Health professionals are subject to their college's advertising rules. Claims and imagery need review.
Privacy sensitivity
Health-related browsing and enquiry data require careful handling and transparent disclosures.
Capacity and scheduling
Booking flows must reflect real practitioner availability to avoid frustrating patients.
One connected system, applied
What we build for private healthcare businesses
01Attract
Education-led demand
Search for high-intent treatments, Meta for awareness and education, SEO content answering real patient questions.
Outcome: More visibility and qualified traffic.
02Capture
Treatment pages & booking
Honest pages covering suitability, process, recovery and pricing approach, with online booking and short consult requests.
Outcome: More qualified leads and enquiries.
03Connect
Responsive front desk
Confirmations, routing and fast replies, so enquiries don't wait while patients compare clinics.
Outcome: Faster responses, fewer missed opportunities.
04Convert
Patient follow-up
Reminders and consented nurture for undecided patients, within your college's standards.
Outcome: More opportunities to close.
05Retain
Rebooking & recall
Rebooking prompts, recall reminders and review requests where permitted.
Outcome: More repeat business and referrals.
06Optimize
Privacy-conscious optimization
Consent-aware measurement that avoids sharing health details, with budget focused on the treatments producing booked consults.
Outcome: Efficiency and measurable growth.
See it built
A concept project for this sector.
A demonstration of how we would design and measure the system — not client work.
What we measure
Metrics that reflect your economics
- Cost per booked consult
- Reflects real patient intent.
- Consult-to-treatment rate
- Shows lead quality and consult effectiveness.
- Show rate
- Measures reminder and communication effectiveness.
- Rebooking / retention
- Long-term patient value often drives profitability.
Done responsibly
Considerations we plan for
College advertising standards
Your clinic approves all clinical claims and imagery. We avoid testimonials and claims where not permitted.
Sensitive data
We minimize health information in forms and do not pass it to ad platforms.
Ad platform health policies
Google and Meta restrict some healthcare advertising and targeting; campaigns are designed within those policies.
JH Collective does not provide legal or regulatory advice. Your organization remains responsible for approving marketing content and confirming compliance with your professional regulator and applicable law.
Services
The services involved
Google Ads
Search, Performance Max, YouTube and remarketing campaigns built to capture high-intent demand — with conversion tracking you can trust.
Meta Ads
Facebook and Instagram campaigns that create demand, retarget interested visitors and send real lead-quality signals back to Meta.
Websites & Conversion
Fast, conversion-focused websites and landing pages designed to turn paid and organic traffic into calls, forms and bookings.
Analytics & Attribution
GA4, Tag Manager, call tracking, Conversions API and offline conversions — measurement you can trust, tied to leads and revenue.
CRM & Lead Management
CRM architecture, pipelines, lead routing and automated follow-up so every enquiry is captured, assigned and worked — fast.
Email & SMS
Consent-aware lead nurture, reminders, missed-call text-back and reactivation campaigns that turn existing leads and customers into booked work.
Common questions
Do you work with publicly funded services?
Our focus is private-pay and elective services where marketing directly drives patient choice.
Can you advertise prescription treatments?
Advertising of certain health products and treatments is restricted in many markets and by ad platforms. We'll assess what's permissible for your services and recommend you confirm with your regulator.
Ready to grow?
Tell us about your business. We’ll show you what we’d build first.
We typically respond within 2–3 business days.