Consults are not the finish line
A booked consultation only matters if the patient shows up and accepts treatment. Marketing and treatment-coordinator follow-up need to work as one process.
Dental Practices
More qualified consultations for the treatments that grow your practice.
High-value dentistry — implants, full-arch, Invisalign, veneers, specialist referrals — involves longer decisions, larger investments and more questions than a routine cleaning. Growth depends on reaching the right patients, answering their concerns clearly, and following up consistently after the first enquiry.
Who we work with
- Dental implants & full-arch
- Orthodontics & Invisalign
- Cosmetic dentistry & veneers
- Oral surgery & specialists
- Full-mouth rehabilitation
- Emergency dentistry
- Multi-location practices
What makes this market different
Growth in dental has its own rules.
Patients research for weeks
Implant and orthodontic patients compare options, costs and financing. They need reassurance at several touchpoints — not one ad.
Advertising is regulated
Dental advertising is subject to your regulatory college's standards. Testimonials, superiority claims and before/after imagery need careful handling.
Phone is still the front desk
Many high-value enquiries arrive by phone. Without call tracking and call handling review, the best leads are invisible in reports.
One connected system, applied
What we build for dental businesses
01Attract
Treatment-specific demand
Google Search for high-intent treatments, local SEO for the practice, and Meta for elective treatments with longer consideration.
Outcome: More visibility and qualified traffic.
02Capture
Treatment pages & consult booking
Dedicated pages per treatment that answer cost, process, recovery and financing questions honestly — with short forms, online booking where your schedule allows and tap-to-call.
Outcome: More qualified leads and enquiries.
03Connect
Coordinator response
Calls and forms routed to your treatment coordinator, with instant acknowledgements and missed-call text-back.
Outcome: Faster responses, fewer missed opportunities.
04Convert
Consults that show up
Reminders to reduce no-shows and structured follow-up for patients who are still deciding.
Outcome: More opportunities to close.
05Retain
Recall & reviews
Consented recall reminders and review requests after treatment, within your college's standards.
Outcome: More repeat business and referrals.
06Optimize
Case-value optimization
Call, form and CRM tracking that shows which channels produce accepted treatment — and budget shifted toward them.
Outcome: Efficiency and measurable growth.
See it built
A concept project for this sector.
A demonstration of how we would design and measure the system — not client work.
What we measure
Metrics that reflect your economics
- Cost per booked consultation
- The earliest metric that reflects real patient intent.
- Consult show rate
- Reveals whether reminders and pre-consult communication work.
- Treatment acceptance by source
- Shows which channels bring patients who proceed.
- Call answer rate
- Missed calls are often the biggest leak in a practice.
Done responsibly
Considerations we plan for
Regulatory standards
We work within your college's advertising standards and expect your practice to approve claims, imagery and offers before launch.
Patient privacy
Health information is sensitive. We avoid sending health details to ad platforms and design forms to collect only what's needed to book.
Your systems
We integrate with your practice-management and booking software where feasible, or bridge with a CRM.
JH Collective does not provide legal or regulatory advice. Your organization remains responsible for approving marketing content and confirming compliance with your professional regulator and applicable law.
Services
The services involved
Google Ads
Search, Performance Max, YouTube and remarketing campaigns built to capture high-intent demand — with conversion tracking you can trust.
Local SEO
Google Business Profile, local rankings, reviews and citations — so you appear in the map results where most local service decisions start.
Websites & Conversion
Fast, conversion-focused websites and landing pages designed to turn paid and organic traffic into calls, forms and bookings.
CRM & Lead Management
CRM architecture, pipelines, lead routing and automated follow-up so every enquiry is captured, assigned and worked — fast.
Analytics & Attribution
GA4, Tag Manager, call tracking, Conversions API and offline conversions — measurement you can trust, tied to leads and revenue.
Meta Ads
Facebook and Instagram campaigns that create demand, retarget interested visitors and send real lead-quality signals back to Meta.
Common questions
Do you only work with large practices?
No, but the full system is best suited to practices that offer — or want to grow — high-value treatments and can handle additional consultations.
Can you use patient testimonials or before-and-after photos?
Only where permitted by your regulatory college's standards and with documented patient consent. Your practice approves all clinical content.
Will you send patient information to Google or Meta?
We design tracking to avoid sending health information to ad platforms. Conversion signals are limited to what's appropriate and disclosed.
Ready to grow?
Tell us about your business. We’ll show you what we’d build first.
We typically respond within 2–3 business days.