Paying for the wrong searches
Broad matching and loose structures let budget leak into informational, job-seeker and irrelevant queries.
Google Ads
Show up when people are actively looking — and know which searches turn into work.
Google Search is where emergency repairs, implant consultations and legal enquiries begin. We build campaigns around buying intent, keep wasted spend under control with disciplined keyword and search-term management, and connect conversions to what actually happened next.
Right for you if
- Businesses whose customers search before they call
- Accounts with rising cost per lead and no clear explanation
- Advertisers relying on Performance Max without visibility into what it's doing
01Part of the Attract stage — more visibility and qualified traffic
The problem
What usually goes wrong
Conversions that aren't real
Page views, duplicate form fires and short calls counted as conversions inflate results and mislead bidding.
Black-box automation
Smart bidding and Performance Max need high-quality signals. Without them, automation optimizes confidently in the wrong direction.
What’s included
What Google Ads includes
Scope is tailored to your business. These are the components we typically build and manage.
Account audit & restructure
Campaign, ad group and keyword structure aligned to services, locations and intent.
Search campaigns
High-intent keyword strategy, negative keyword governance and responsive search ads written for your offer.
Performance Max & YouTube
Used deliberately, with asset groups, audience signals and brand exclusions where appropriate.
Local & call-focused setups
Location targeting, call assets and call conversion tracking for businesses that win on the phone.
Conversion tracking
GA4 / Google Ads conversion setup with enhanced conversions and offline conversion imports where feasible.
Search-term & spend reviews
Recurring reviews to remove waste and expand into proven demand.
How it works
Our process
- 01
Audit
Review structure, search terms, conversion actions and landing pages.
- 02
Fix tracking
Make sure every conversion counted is a real lead, call or booking.
- 03
Rebuild
Restructure around intent, service and geography.
- 04
Manage
Weekly optimization, monthly strategic review.
How we measure success
- Search impression share on core services
- Cost per qualified lead
- Call conversion rate
- Cost per booked appointment
- Wasted spend removed via negatives
Platforms & tools
- Google Ads
- Google Tag Manager
- GA4
- Google Business Profile
- Call tracking
- Looker Studio
Platform names are trademarks of their owners. Listing them describes tools we work with and does not imply partnership or endorsement.
Common questions
Do you work with Local Services Ads?
Yes, where your category and location are eligible. LSAs are managed alongside Search so you can compare cost per booked job across both.
Is Performance Max right for us?
Sometimes. It works best with strong conversion signals and enough volume. We'll recommend it only when the tracking and economics support it.
Works best with
Related services
Performance Marketing
Multi-channel paid acquisition planned around your economics: cost per qualified lead, booked appointment and closed job — not clicks.
Analytics & Attribution
GA4, Tag Manager, call tracking, Conversions API and offline conversions — measurement you can trust, tied to leads and revenue.
Websites & Conversion
Fast, conversion-focused websites and landing pages designed to turn paid and organic traffic into calls, forms and bookings.
Local SEO
Google Business Profile, local rankings, reviews and citations — so you appear in the map results where most local service decisions start.
Let’s talk Google Ads.
Tell us about your business. We’ll show you what we’d build first.
We typically respond within 2–3 business days.