Long cycles
Leads may take months to close, so short reporting windows undervalue marketing.
Commercial & Industrial Services
Pipeline you can see, for sales cycles that take months.
Commercial and industrial buyers rarely convert on the first visit. Deals involve multiple stakeholders, quotes and procurement. Marketing has to generate the right first conversation — and the CRM has to connect that conversation to the contract it eventually becomes.
Who we work with
- Commercial trades & contractors
- Industrial services
- Heavy equipment services
- Fleet services
- Specialty automotive
- B2B trade providers
What makes this market different
Growth in commercial & industrial has its own rules.
Few, valuable conversions
Low lead volume means every opportunity matters — and ad algorithms need help learning.
Multiple decision-makers
Content must address operators, managers and finance stakeholders differently.
Sales and marketing disconnect
Without CRM integration, marketing never learns which leads became revenue.
One connected system, applied
What we build for commercial & industrial businesses
01Attract
Targeted demand
High-intent Search, LinkedIn for account and role targeting, and SEO for problem-led queries.
Outcome: More visibility and qualified traffic.
02Capture
Capability pages & quote requests
Specific pages for services, industries served and buyer concerns, with qualifying quote forms that capture scope and timing.
Outcome: More qualified leads and enquiries.
03Connect
Sales routing
Routing and fast acknowledgement so the right estimator or account manager responds.
Outcome: Faster responses, fewer missed opportunities.
04Convert
Sales enablement
Sequences and reminders that keep quotes, site visits and deals moving.
Outcome: More opportunities to close.
05Retain
Account growth
Service reminders, check-ins and re-quote prompts for existing accounts.
Outcome: More repeat business and referrals.
06Optimize
Pipeline-weighted budgets
CRM opportunity stages imported back to ad platforms, optimizing toward pipeline and closed revenue, not form fills.
Outcome: Efficiency and measurable growth.
What we measure
Metrics that reflect your economics
- Cost per sales-qualified opportunity
- Aligns marketing with sales.
- Pipeline value by source
- Shows long-term value before deals close.
- Opportunity-to-win rate
- Reveals lead quality by channel.
- Sales cycle length
- Helps set realistic reporting windows.
Done responsibly
Considerations we plan for
CRM discipline
Pipeline measurement depends on sales teams updating stages. We design simple, enforceable processes.
Account targeting
LinkedIn and account lists help reach specific companies and roles when search volume is low.
Quotes and procurement
Forms and follow-up are designed around RFQs, site visits and multiple decision-makers.
JH Collective does not provide legal or regulatory advice. Your organization remains responsible for approving marketing content and confirming compliance with your professional regulator and applicable law.
Services
The services involved
Performance Marketing
Multi-channel paid acquisition planned around your economics: cost per qualified lead, booked appointment and closed job — not clicks.
Google Ads
Search, Performance Max, YouTube and remarketing campaigns built to capture high-intent demand — with conversion tracking you can trust.
SEO
Technical, on-page and content SEO built around the services that matter most to your revenue — measured by enquiries, not rankings alone.
CRM & Lead Management
CRM architecture, pipelines, lead routing and automated follow-up so every enquiry is captured, assigned and worked — fast.
Analytics & Attribution
GA4, Tag Manager, call tracking, Conversions API and offline conversions — measurement you can trust, tied to leads and revenue.
Websites & Conversion
Fast, conversion-focused websites and landing pages designed to turn paid and organic traffic into calls, forms and bookings.
Common questions
Is LinkedIn worth it for us?
Sometimes. LinkedIn is expensive per click but precise for role and company targeting. It's usually most effective with high contract values and clear account lists.
How do you measure marketing when deals take six months?
We track leading indicators (qualified opportunities, pipeline value) and import CRM outcomes back into ad platforms so optimization doesn't wait for closed deals.
Ready to grow?
Tell us about your business. We’ll show you what we’d build first.
We typically respond within 2–3 business days.