Free tools
Tools for better marketing decisions.
Calculators, builders and checklists we use in our own work — free, no email required.
Tools
- Tool
Growth Math Calculator
Turn ad budget, cost per lead and close rates into appointments, customers, CAC, ROAS and break-even cost per lead.
Open - Tool
UTM Builder
Build clean, consistent campaign URLs with naming checks that keep your analytics tidy.
Open - Checklist
Conversion Tracking Checklist
21 checks to find out whether your marketing reports can be trusted.
Open - Glossary
Marketing Metrics Glossary
Plain-language definitions and formulas for CPL, CAC, ROAS, attribution and more.
Open
In development
Coming next
- Google Ads Budget Calculator
- Landing Page Audit Scorecard
- Local SEO Checklist for Service Businesses
- CASL Marketing Checklist (with legal review)
- Dental Practice Marketing Guide
- Home Services Marketing Guide
- Law Firm Marketing Guide
- Marketing Attribution Guide
Ready to grow?
Tell us about your business. We’ll show you what we’d build first.
We typically respond within 2–3 business days.