Matter quality varies enormously
Two leads at the same cost can differ in value by orders of magnitude. Reporting must reflect matter quality.
Law Firms
More of the matters you want — with intake that keeps up.
Legal marketing is expensive and competitive, and a large share of enquiries are outside your practice area, jurisdiction or criteria. The goal isn't more calls; it's more qualified consultations and a clear view of which channels produce retained matters.
Who we work with
- Personal injury
- Family law & divorce
- Criminal defence
- Employment law
- Immigration law
- Estates & probate
- Business law
What makes this market different
Growth in legal has its own rules.
Intake is where cases are won
Prospective clients often contact several firms. Response time and intake quality determine who is retained.
Marketing rules apply
Lawyer marketing is governed by your law society's rules — no misleading claims, and care with terms like 'specialist' and outcome references.
High cost per click
Some legal keywords are among the most expensive in search. Waste must be controlled tightly.
One connected system, applied
What we build for legal businesses
01Attract
Practice-area demand
Search campaigns and SEO focused on the practice areas and jurisdictions you want to grow.
Outcome: More visibility and qualified traffic.
02Capture
Intake-focused pages
Clear practice pages and qualifying forms that capture matter type, jurisdiction and urgency — without overpromising.
Outcome: More qualified leads and enquiries.
03Connect
Fast, careful intake
Fast acknowledgement and routing to the right intake person, with clear notices not to share confidential details before engagement.
Outcome: Faster responses, fewer missed opportunities.
04Convert
Consultations that retain
Scheduled consult reminders and structured follow-up for prospective clients who are still deciding.
Outcome: More opportunities to close.
05Retain
Referrals & returning clients
Consented check-ins and review requests where your law society's rules allow.
Outcome: More repeat business and referrals.
06Optimize
Quality-weighted optimization
Source tracked through consultation to retained matter, with budget shifted toward sources producing retained matters.
Outcome: Efficiency and measurable growth.
See it built
A concept project for this sector.
A demonstration of how we would design and measure the system — not client work.
What we measure
Metrics that reflect your economics
- Cost per qualified consultation
- Filters out out-of-scope enquiries.
- Consult-to-retained rate
- Shows intake effectiveness and lead quality.
- Retained matters by source
- The metric that should drive budget.
- Intake response time
- Critical when prospects contact multiple firms.
Done responsibly
Considerations we plan for
Law Society rules
We expect the responsible lawyer to approve marketing content. We avoid outcome guarantees and restricted terminology.
Confidentiality
Intake forms collect minimal information and avoid inviting confidential details before a conflict check.
Practice-management systems
We integrate with tools like Clio where feasible to see consultations and retained matters.
JH Collective does not provide legal or regulatory advice. Your organization remains responsible for approving marketing content and confirming compliance with your professional regulator and applicable law.
Services
The services involved
Google Ads
Search, Performance Max, YouTube and remarketing campaigns built to capture high-intent demand — with conversion tracking you can trust.
SEO
Technical, on-page and content SEO built around the services that matter most to your revenue — measured by enquiries, not rankings alone.
Local SEO
Google Business Profile, local rankings, reviews and citations — so you appear in the map results where most local service decisions start.
Websites & Conversion
Fast, conversion-focused websites and landing pages designed to turn paid and organic traffic into calls, forms and bookings.
CRM & Lead Management
CRM architecture, pipelines, lead routing and automated follow-up so every enquiry is captured, assigned and worked — fast.
Analytics & Attribution
GA4, Tag Manager, call tracking, Conversions API and offline conversions — measurement you can trust, tied to leads and revenue.
Common questions
Do you work with firms in other jurisdictions?
Yes. Campaigns are configured by jurisdiction and practice area, so you only pay for enquiries you can act on.
Can you guarantee case volume?
No — and you should be cautious of anyone who does. We commit to transparent measurement and disciplined optimization.
Will intake forms create confidentiality issues?
We design forms to collect only what's needed to triage and book, with clear notices not to share confidential details before engagement.
Ready to grow?
Tell us about your business. We’ll show you what we’d build first.
We typically respond within 2–3 business days.