Concept projectLegal practice
Law Firm Client Acquisition
A trustworthy path from a legal question to a qualified consultation — and a retained matter.
- Search
- Practice-area page
- Consultation
- Qualification
- CRM
- Follow-up
This is a JH Collective concept project demonstrating our approach. It is not client work: the business is a typical example of the sector, and no results, clients or metrics are shown.
The business, challenge and opportunity
The business
A family or personal injury firm that wants more of the right matters in its jurisdiction.
The challenge
Many enquiries fall outside the firm's practice area or jurisdiction. Intake spends hours on calls that can't become matters while promising prospects wait.
The opportunity
Prospective clients contact several firms and retain the first credible one to respond. Qualification and speed at intake decide the outcome — and both can be designed.
The system
Six stages, connected.
One connected system — Attract, Capture, Connect, Convert, Retain, Optimize — configured for legal practice.
01Attract
Search restricted by jurisdiction and practice area; SEO for high-intent questions.
02Capture
Practice-area pages that explain process and fee approach without outcome promises. A qualifying intake form — matter type, jurisdiction, urgency — and a tracked line.
03Connect
Fast acknowledgement, routing by matter type and consult reminders.
04Convert
Consult reminders and structured follow-up for prospective clients who are still deciding.
05Retain
Consented check-ins and review requests where the law society's rules allow.
06Optimize
Calls and forms tracked to source; matter stages connected in the CRM. Budget weighted toward sources that produce retained matters, not raw enquiries.
The experience
What the customer sees.
- 01
The ad
Practice-area ads written within law society rules — no guarantees.
- 02
The page
Calm, specific, credible: what happens next and how fees are approached.
- 03
Intake
Three questions that sort fit before anyone picks up the phone.
- 04
After the enquiry
Acknowledged in minutes and routed to the right lawyer.
The measurement
What we would track
- Cost per qualified consultation
- Consult-to-retained rate
- Retained matters by source
- Intake response time
What we would optimize
Where the gains usually are
- Negative keywords for out-of-scope matters
- Intake questions that predict retention
- Response routing during peak hours
Want a system like this?
Tell us about your business. We’ll show you what we’d build first.
We typically respond within 2–3 business days.