Concept projectPrivate / aesthetic clinic
Aesthetic Clinic Patient Journey
From a considered first impression on social to a booked consultation — respectfully followed up.
- Social
- Treatment page
- Online booking
- Tracking
- Follow-up
- Consultation
This is a JH Collective concept project demonstrating our approach. It is not client work: the business is a typical example of the sector, and no results, clients or metrics are shown.
The business, challenge and opportunity
The business
A private aesthetic or elective-care clinic whose patients compare providers before they book.
The challenge
Social ads generate likes and messages, but few consultations. Patients drop off between interest and booking, and follow-up depends on whoever is at reception.
The opportunity
Private-pay patients take time to decide. Education, an easy booking experience and respectful, consented follow-up convert considered interest into consultations.
The system
Six stages, connected.
One connected system — Attract, Capture, Connect, Convert, Retain, Optimize — configured for private / aesthetic clinic.
01Attract
Education-led social campaigns and search for high-intent treatments.
02Capture
Honest treatment pages covering suitability, process, recovery and pricing approach. Online booking that reflects real practitioner availability.
03Connect
Confirmations, reminders and a consented nurture for undecided patients.
04Convert
Pre-consult information and reminders that keep booked patients informed and on schedule.
05Retain
Rebooking prompts and recall reminders for returning patients, where permitted.
06Optimize
Consent-aware tracking that never sends health details to ad platforms. Creative and budget focused on treatments that produce booked consultations.
The experience
What the customer sees.
- 01
The ad
Educational creative within platform health policies and professional rules.
- 02
The page
Treatment facts first, booking second — nothing a regulator would object to.
- 03
Booking
Real availability, two taps to a consultation slot.
- 04
After the enquiry
A calm confirmation and a reminder the day before.
The measurement
What we would track
- Cost per booked consultation
- Consult show rate
- Consult-to-treatment rate
- Rebooking rate
What we would optimize
Where the gains usually are
- Creative angles that bring consultations, not just engagement
- Booking-flow steps where patients drop off
- Nurture content for patients who need more time
Want a system like this?
Tell us about your business. We’ll show you what we’d build first.
We typically respond within 2–3 business days.