Concept projectDental / implant practice
Dental Implant Growth System
Designing the path from a high-intent implant search to a booked, attended consultation.
- Search
- Implant page
- Consult request
- CRM
- Follow-up
- Booked consult
This is a JH Collective concept project demonstrating our approach. It is not client work: the business is a typical example of the sector, and no results, clients or metrics are shown.
The business, challenge and opportunity
The business
A general practice with an in-house implant provider that wants more single-implant and full-arch consultations.
The challenge
Implants sit among twenty services on the website. Enquiries arrive by phone and form with no source attached, and undecided patients rarely hear back after the first call.
The opportunity
Implant patients search with clear intent and research for weeks. A dedicated path — specific ads, a page that answers real questions, and consistent coordinator follow-up — turns that intent into attended consults.
The system
Six stages, connected.
One connected system — Attract, Capture, Connect, Convert, Retain, Optimize — configured for dental / implant practice.
01Attract
Google Search for implant and full-arch terms within a realistic drive radius.
02Capture
A dedicated implant page answering process, recovery, financing and cost approach. Short consult request and tap-to-call, landing in the CRM with source attached.
03Connect
Instant acknowledgement, coordinator task, reminders and a consented nurture sequence.
04Convert
Consult reminders and coordinator follow-up, so booked consults show up and undecided patients get answers.
05Retain
Recall reminders and review requests after treatment, within the college's advertising standards.
06Optimize
GA4 and GTM events, call tracking by source, consent-aware throughout. Budget shifted toward the campaigns producing attended consults and accepted treatment.
The experience
What the customer sees.
- 01
The ad
Treatment-specific search ads that match the exact question being asked.
- 02
The page
Plain answers on process, recovery and financing — approved by the practice.
- 03
On mobile
One-tap call and a three-field consult request.
- 04
After the enquiry
A confirmation within minutes and a coordinator call the same day.
The measurement
What we would track
- Cost per booked consult
- Consult show rate
- Treatment acceptance by source
- Call answer rate
What we would optimize
Where the gains usually are
- Keywords and locations by consult quality, not clicks
- Page sections that answer cost and recovery questions
- Reminder timing to reduce no-shows
Want a system like this?
Tell us about your business. We’ll show you what we’d build first.
We typically respond within 2–3 business days.