Thin margins
Acquisition costs have to be judged against gross margin and repeat purchases, not first-order revenue.
Retail & Ecommerce
More first purchases. More customers who come back.
Retail margins rarely survive paying full acquisition cost on every order. Growth comes from being visible when people search for products, converting visits efficiently, and earning the second and third purchase through relevant, consented follow-up.
Who we work with
- Independent and specialty retail
- Multi-location stores
- Ecommerce brands
- Click-and-collect retailers
- Health, beauty and wellness retail
- Home and lifestyle
What makes this market different
Growth in retail has its own rules.
Product data drives visibility
Shopping and product results depend on accurate titles, prices, availability and images.
Seasonality
Holidays, launches and weather swing demand. Budgets, stock and messaging need to move together.
Retention is the profit
Welcome, replenishment and win-back flows often matter more than another acquisition channel.
One connected system, applied
What we build for retail businesses
01Attract
Product visibility
Shopping and search ads for high-margin products, free product listings, local inventory signals and social discovery.
Outcome: More visibility and qualified traffic.
02Capture
A storefront that converts
Fast product and category pages, clear delivery and returns information, and a simple checkout.
Outcome: More qualified leads and enquiries.
03Connect
Answers before purchase
Chat and help content for sizing, stock and delivery questions, with handoff to staff.
Outcome: Faster responses, fewer missed opportunities.
04Convert
Recovered baskets
Consented abandoned-cart and browse reminders that respect frequency limits.
Outcome: More opportunities to close.
05Retain
Repeat purchases
Welcome series, replenishment reminders, loyalty and win-back flows by email and SMS, with consent.
Outcome: More repeat business and referrals.
06Optimize
Revenue by channel
Purchase tracking with value, so budget follows margin and repeat revenue rather than clicks.
Outcome: Efficiency and measurable growth.
What we measure
Metrics that reflect your economics
- Return on ad spend by product group
- Shows where paid media earns its margin.
- Conversion rate by device
- Mobile checkout friction is a common leak.
- Repeat purchase rate
- The clearest signal that retention is working.
- Revenue per email or SMS flow
- Keeps follow-up focused on what earns.
Done responsibly
Considerations we plan for
Consent and frequency
Email and SMS go only to people who opted in, with clear unsubscribe options and sensible frequency.
Product data quality
Feeds and listings must match the website exactly — mismatched prices or availability get products disapproved.
Platform fit
We work with the storefront and inventory tools you already use where integrations allow, and say so when they don’t.
JH Collective does not provide legal or regulatory advice. Your organization remains responsible for approving marketing content and confirming compliance with your professional regulator and applicable law.
Services
The services involved
Google Ads
Search, Performance Max, YouTube and remarketing campaigns built to capture high-intent demand — with conversion tracking you can trust.
Meta Ads
Facebook and Instagram campaigns that create demand, retarget interested visitors and send real lead-quality signals back to Meta.
SEO
Technical, on-page and content SEO built around the services that matter most to your revenue — measured by enquiries, not rankings alone.
Websites & Conversion
Fast, conversion-focused websites and landing pages designed to turn paid and organic traffic into calls, forms and bookings.
Email & SMS
Consent-aware lead nurture, reminders, missed-call text-back and reactivation campaigns that turn existing leads and customers into booked work.
Analytics & Attribution
GA4, Tag Manager, call tracking, Conversions API and offline conversions — measurement you can trust, tied to leads and revenue.
Common questions
Do you only work with ecommerce stores?
No. We also help physical stores drive local visits and repeat purchases, and businesses that sell both online and in store.
Can you run shopping ads for our products?
Yes, where your products and policies meet the platform’s requirements. We start by checking product data quality.
Ready to grow?
Tell us about your business. We’ll show you what we’d build first.
We typically respond within 2–3 business days.